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BRAND IDENTITY

DESIGN VS. BRANDING

You are building your company, much like someone builds a house. Now most people don’t know how to build a house on their own. They really need help on two levels to build their house. They need an architect to design the house, and a contractor to build it.

WHAT'S THE DIFFERENCE?

DESIGN

BRANDING

Designers are the contractors. They take the blueprints from the architect, and build the house according to their plan. They use the tools of design to bring your brand to life.

YOU NEED

BOTH

A brand strategist is the architect, that creates the blueprint that the designers can bring to life. A brand strategist creates the brand's support systems that are the staples of your brand.

A great designer is not always a great brand strategist, much like a great strategist is not always a good designer. Luckily for you Buku has great individuals in both these fields working collaboratively under one roof. You will be able to talk with designers and strategists to determine the best way to start or maintain your brand. 

OUR FORMULA FOR A SUCCESSFUL BRAND

VISUAL IDENTITY

This is the design aspect of your brand. Your visuals should be consistent enough that people will recognize your brand just off the design alone and will be able to understand your message through visual cues and great design. 

STRATEGY

Before you even begin your visual identity you first need a solid strategy. The strategy includes outlining the core values of the brand and where it intends to go. This is where you determine your brands personality.

BRAND TONE

Your brand should be expressed consistently through written media. This should pair well with your visual identity and communicate with your customer base.  Your writing tone will determine how your customers hear your voice.

 

DEVELOPING YOUR BRAND

REBRANDING

Update or completely refresh your current brand with new colors, new logos, and an update of all past assets.

AD/MARKETING BUDGET

Organize your budget and determine how much money will need to be spent on advertisement to grow your business.

ACTIVATING YOUR BRAND

 

DIGITAL MARKETING

Begin promoting your business' digital content to expand your client base and reach new customers.

SOCIAL MEDIA MARKETING

Kick-start your social media presence with a plan for all your channels. Increase followers and engagement for your business.

SEARCH ENGINE OPTIMIZATION

Make sure interested customers can find your business quickly and easily by using the most popular search engines.

 

MAINTAINING YOUR BRAND

WEBSITE UPDATES

Keep your website updated with fresh content and make sure your assets are actively up to date.

PRINTING PRODUCTION

Order high-quality prints of digital assets as well as t-shirt designs and other promotional material.

COPY WRITING

Keep new  content coming in with new blogs, articles, and any other writing materials that your brand needs.

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